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Starting a business is an exciting time but can also be stressful and very involved with paperwork galore. According to the Small Business Association, more than 627,000 new businesses open their doors each year. Unfortunately, the same report found that around 595,000 businesses close every year, too, meaning that getting off to the right start…
When it comes to growing your business, what worked for advertisers five years ago does not have the same effect today. For example, social media marketing platforms are so inundated with paid advertisements that users are conditioned to ignore them completely. Instead of spending more and more on the same ad channels to be competitive,…
All businesses understand the value of customer acquisition, placing enormous amounts of time, energy, and money into attracting and converting new customers. Adding new customers to your roster is essential for growth, so this is a justified priority. Too many brands, however, stop there; they land one customer, and they move onto the next. This…
Every business with an online presence will experience it at some point. That dreaded, awful feeling that comes when you see a “less than glowing” review from a customer pop up online. Maybe their order came late, or not at all, or arrived broken. Perhaps they felt they ended up with lackluster customer service. We’re…
When you first launch your small business, it can feel like growth is happening slower than you ever thought possible. Every time you gain two new customers, you lose one, whether it’s because a contract ends or natural churn rates have taken hold. And while you know that once you gain traction with your business,…
How do you start your day? Maybe you need your morning yoga to clear your head, or you need your morning coffee to open your eyes. No matter what, you could probably also use a little motivation to prepare yourself for the daily grind. It’s no secret that small business owners tend to be highly ambitious individuals….
If you ask a list of small businesses if they’d like 100% of their phone calls answered, they’d say “Of course!”. If you ask the same small businesses if they need an answering service, the answers will most likely vary. Maybe it’s because of a limited budget, maybe it’s because they don’t realize how many…
We live in an on-the-go world, where nothing ever seems to slow down. It only makes sense that we’ve adapted and are increasingly searching for ways to work on the go, too. Business owners have historically been trapped at their desks from 9-5, Monday through Friday, and sometimes even later and on weekends, too. Now,…
Small businesses are full of challenges and risks, and it takes a special kind of person to run one successfully. While they are often a labor of love, the hard facts remain that about 20% of small businesses fail in their first year, and around half will shutter within five years (according to The Bureau…
When small businesses are determining how they should reinvest into their businesses, they typically look at what would help them most. Some opt to go all-in on marketing, while others upgrade equipment or move to a new office. Live answering services may not be the first thing you think of when deciding how to best…