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The coronavirus pandemic we’re currently experiencing is unprecedented, and it’s forced all of us into social distancing and near-isolation. While we’re all kept further away from each other, communication is more important than ever before — especially for businesses who are still trying to keep their metaphorical doors open. Communication is key because even while…
Social distancing has required millions of people across the world to stay home. As businesses face immediate and unprecedented in-office shutdowns in an attempt to flatten the curve from the coronavirus, they’ve been left scrambling to shift their team to a work-from-home setup. While having your entire team shift to working from home is a…
Starting a business is an exciting time but can also be stressful and very involved with paperwork galore. According to the Small Business Association, more than 627,000 new businesses open their doors each year. Unfortunately, the same report found that around 595,000 businesses close every year, too, meaning that getting off to the right start…
When it comes to growing your business, what worked for advertisers five years ago does not have the same effect today. For example, social media marketing platforms are so inundated with paid advertisements that users are conditioned to ignore them completely. Instead of spending more and more on the same ad channels to be competitive,…
Most small businesses operate on tight budgets. They’ve got razor-thin margins, and with fluctuating markets and the need to reinvest money back into the business so that it can scale, it’s not surprising that most are constantly on the lookout for ways to save money. Unfortunately, too many businesses end up cutting “mission-critical” expenses that…
All businesses understand the value of customer acquisition, placing enormous amounts of time, energy, and money into attracting and converting new customers. Adding new customers to your roster is essential for growth, so this is a justified priority. Too many brands, however, stop there; they land one customer, and they move onto the next. This…
Every business with an online presence will experience it at some point. That dreaded, awful feeling that comes when you see a “less than glowing” review from a customer pop up online. Maybe their order came late, or not at all, or arrived broken. Perhaps they felt they ended up with lackluster customer service. We’re…
When you first launch your small business, it can feel like growth is happening slower than you ever thought possible. Every time you gain two new customers, you lose one, whether it’s because a contract ends or natural churn rates have taken hold. And while you know that once you gain traction with your business,…
If you ask a list of small businesses if they’d like 100% of their phone calls answered, they’d say “Of course!”. If you ask the same small businesses if they need an answering service, the answers will most likely vary. Maybe it’s because of a limited budget, maybe it’s because they don’t realize how many…
We live in an on-the-go world, where nothing ever seems to slow down. It only makes sense that we’ve adapted and are increasingly searching for ways to work on the go, too. Business owners have historically been trapped at their desks from 9-5, Monday through Friday, and sometimes even later and on weekends, too. Now,…