Small Business Week may have been postponed to a later date, but that doesn’t mean you can’t start maximizing sales in your small business today. The shutdowns and economic impact from COVID-19 have been frustrating to say the least, and have had a significant impact on small businesses. However, small businesses everywhere are starting to open their…
Whether you’re preparing to reopen your doors, choosing to continue social distancing for a while longer, or branch out into an entirely new business, there’s no time like the present to seek a little business inspiration. At PATLive, we’ve been curating some of our favorite podcasts to help small businesses plan and prepare for the…
Managing a team and a business is no easy task, and it can be stressful even under the best circumstances. Trying to tackle business ownership or leadership during a worldwide crisis like the one we’re currently experiencing with the coronavirus pandemic, however, is a challenge that many have never faced before. There’s one thing that…
The coronavirus pandemic we’re currently experiencing is unprecedented, and it’s forced all of us into social distancing and near-isolation. While we’re all kept further away from each other, communication is more important than ever before — especially for businesses who are still trying to keep their metaphorical doors open. Communication is key because even while…
Social distancing has required millions of people across the world to stay home. As businesses face immediate and unprecedented in-office shutdowns in an attempt to flatten the curve from the coronavirus, they’ve been left scrambling to shift their team to a work-from-home setup. While having your entire team shift to working from home is a…
Starting a business is an exciting time but can also be stressful and very involved with paperwork galore. According to the Small Business Association, more than 627,000 new businesses open their doors each year. Unfortunately, the same report found that around 595,000 businesses close every year, too, meaning that getting off to the right start…
When it comes to growing your business, what worked for advertisers five years ago does not have the same effect today. For example, social media marketing platforms are so inundated with paid advertisements that users are conditioned to ignore them completely. Instead of spending more and more on the same ad channels to be competitive,…
Most small businesses operate on tight budgets. They’ve got razor-thin margins, and with fluctuating markets and the need to reinvest money back into the business so that it can scale, it’s not surprising that most are constantly on the lookout for ways to save money. Unfortunately, too many businesses end up cutting “mission-critical” expenses that…
All businesses understand the value of customer acquisition, placing enormous amounts of time, energy, and money into attracting and converting new customers. Adding new customers to your roster is essential for growth, so this is a justified priority. Too many brands, however, stop there; they land one customer, and they move onto the next. This…
Every business with an online presence will experience it at some point. That dreaded, awful feeling that comes when you see a “less than glowing” review from a customer pop up online. Maybe their order came late, or not at all, or arrived broken. Perhaps they felt they ended up with lackluster customer service. We’re…