Marketing is essential if you want to attract new clients, make sales, and scale your business. It can also be really, really expensive. With strategies like expensive Paid Search ads, sponsored campaigns, and costly consultants taking center stage in the marketing world, it’s easy for small businesses to feel intimidated and end up not getting…
Over the past ten years, there’s been a distinct shift in how the business world works. While it seemed radical early on, some businesses started to incorporate remote working into their operations process. At first, many allowed the option on for special occasions, like when employees would otherwise have to call out because a child…
Customer service standards have shifted dramatically over the past decade, thanks to a combination of more competition in the market and an abundance of increasingly-accessible technology. All businesses understand that the customer experience is a powerful differentiator, and it absolutely will impact who customers buy from, how long they stay loyal, and even what they’re…
Customer service today looks vastly different than it did even ten years ago. Ten years ago, mediocre customer service was almost the expected standard, with long wait-times on phone calls or help emails that wouldn’t be returned for days. And sometimes, even if the customer service wasn’t great, you’d still stay on as a customer. …
If you’re like many businesses, you can expect to have a significant uptick in sales and inquiries during the holiday season. More people need help with placing orders, selecting products, or tracking packages. Everything is high stakes, and everything is happening at a higher volume. This year especially, plenty of our customers are already seeing…
If you’re a small business owner, you’re taking stock of what helped your business to grow in 2020 and what can be improved in the upcoming year.One area you should definitely assess is how to improve customer service. You need to ask yourself what your customers liked, what they didn’t, and figure out how to adjust in a way…
Many small businesses have both short-term and long-term goals of growth. They want to increase their client base, boost their revenue, and grow their business overall. While COVID-19 may have thrown a wrench into a large number of business’s plans this year, the good news is there are plenty of strategies that you can still…
When you’re looking for new ways to promote your business and build trust with potential customers, there are plenty of different marketing paths you can take. There’s social media, paid ads, influencer marketing, sponsored promotions, lead generation strategies, and more. Few marketing methods, however, are as effective as garnering public reviews. Actually getting reviews, however,…
The far-reaching potential of the internet has made it more difficult than ever for your business to stand out from the competition. Companies from the opposite side of the globe can now accurately advertise to your audience with laser-focused targeting and PPC campaigns, giving you thousands of businesses to compete with instead of a handful…
There’s a major trend that’s taken the business world by storm in recent years, and it’s transparency. Customers like businesses who are transparent and proactive in their communication, as opposed to those who make it difficult for customers to get information that they want or need. While this is a great standard, it can undeniably…