While large corporations are everywhere, Americans tend to prefer working with smaller businesses whenever possible. Small businesses are seen as more accessible. They aren’t bound by rigid policies that don’t make sense like corporations, and they’re often perceived as being heavily involved in the local communities. Customers often trust them more and feel more invested…
Managing a team and a business is no easy task, and it can be stressful even under the best circumstances. Trying to tackle business ownership or leadership during a worldwide crisis like the one we’re currently experiencing with the coronavirus pandemic, however, is a challenge that many have never faced before. There’s one thing that…
The coronavirus pandemic we’re currently experiencing is unprecedented, and it’s forced all of us into social distancing and near-isolation. While we’re all kept further away from each other, communication is more important than ever before — especially for businesses who are still trying to keep their metaphorical doors open. Communication is key because even while…
The coronavirus pandemic is affecting small businesses in a variety of ways from shifts in demand to transitioning to work from home, all with very little time to adapt. With about a zillion unknowns (including how long this is going to last) one thing is for sure – your business is still getting phone calls and…
Social distancing has required millions of people across the world to stay home. As businesses face immediate and unprecedented in-office shutdowns in an attempt to flatten the curve from the coronavirus, they’ve been left scrambling to shift their team to a work-from-home setup. While having your entire team shift to working from home is a…
Starting a business is an exciting time but can also be stressful and very involved with paperwork galore. According to the Small Business Association, more than 627,000 new businesses open their doors each year. Unfortunately, the same report found that around 595,000 businesses close every year, too, meaning that getting off to the right start…
When it comes to growing your business, what worked for advertisers five years ago does not have the same effect today. For example, social media marketing platforms are so inundated with paid advertisements that users are conditioned to ignore them completely. Instead of spending more and more on the same ad channels to be competitive,…
Most small businesses operate on tight budgets. They’ve got razor-thin margins, and with fluctuating markets and the need to reinvest money back into the business so that it can scale, it’s not surprising that most are constantly on the lookout for ways to save money. Unfortunately, too many businesses end up cutting “mission-critical” expenses that…
Swamped with work, many law practices eventually turn to a legal answering service to help them manage their constant stream of incoming calls from clients and potential clients. High-quality answering services accept calls, answer questions, take messages, collect client information, and book appointments as if they were an in-office secretary who worked closely with the firm’s attorneys….
All businesses understand the value of customer acquisition, placing enormous amounts of time, energy, and money into attracting and converting new customers. Adding new customers to your roster is essential for growth, so this is a justified priority. Too many brands, however, stop there; they land one customer, and they move onto the next. This…